Steph McGovern presided over ten Monday-afternoon contests in which eight- to twelve-year-olds faced celebrity investors at Dock10’s Salford studios. Each 30-minute episode centred on a sector—food, fashion, toys, sport—fronted by a different business guru: Levi Roots flavoured the cookie round, Myleene Klass judged pom-pom accessories, Moshi Monsters founder Michael Acton Smith sized up board-game concepts. The prize, a year’s pocket money (£322.40), went to the pitch that convinced the panel.
The format lifted Dragons’ Den’s arc—three-minute pitch, interrogation, counter-offer—then trimmed the tension to CBBC pace. Winners included C-Klik, a magnetic bike-helmet light, and Kiductions, an online auction site for pre-owned toys that Joe Bloodworth and Phoebe Daltrey ran quietly until 2017. Jamal Edwards backed that idea; Phoebe later resurfaced presenting CBBC’s Top This.
Viewing figures were never released, but the slot slid from 5:30 pm to an earlier berth midway through the run. No second series was commissioned, leaving the single ten-episode order as a time-capsule of mid-2016 kid capitalism.
Production Details
CBBC / 1 Season / 10 Episodes / 2016
Main Cast
